About me
Anyone can build a demo. The hard part is that it still works six months later — wired into your systems, maintained, and used by a team that knows how. That's what I do.
Method
I turn what you asked for into a brief with no room for interpretation, and I look at where you're starting from: what you've already built, what works and what gets in the way. Almost everyone skips this step — which is why almost everyone delivers, beautifully built, something nobody asked for.
I look outward — your market, your competitors, what your customers actually type into a search box — and inward: your documents, your processes, the way you say things. By the end, what your company knows stops living in three people's heads.
Structure, copy and the full visual system, approved before anything gets built. This is also where we decide who will be able to edit what once the project is yours. Changing your mind here costs a conversation. Changing it later costs the work.
I build in pieces and you review each one, instead of seeing everything on the last day. Launch lives inside this stage: shipping isn't a ceremony, it's the final step of building.
Support, maintenance, improvements and training for your team when they need it. You get the manual to run it, not a promise that I'll pick up the phone. What you don't get is the dependency.
Track record
A few of the projects and organizations I've had the pleasure of working with.
Today — AI Project Manager
I design and implement AI systems in production, on the client's own infrastructure.
Foro Nacional por Colombia
A high-traffic institutional portal, rebuilt without losing its archive.
DAI — a USAID contractor
Digital projects for international development cooperation, with the accountability that requires.
PAX · AFE Colombia · Fundación Manuel Mejía
Civil society and foundations: tight budgets, high demands.
TM Latin America (today TM Americas)
Six years on the account. International tourism marketing in English, Portuguese and Spanish.
Universidad de los Andes
More than a dozen academic platforms, coordinating across faculties.
Brands managed at TM Latin America
At TM Latin America I managed digital projects for the brands the agency represented across Latin America.
Services
